The BeYouTiful Exfoliates foray into non-family/friends-as-customers territory started in January 2018. Her first sales were in-person at local farmers markers. Customer reviews created a buzz in various communities and the business took off with her receiving pre-pandemic invitations to sell at holiday markets, special and private events. With the positive reviews came the realization that an Etsy shop was the next beneficial step which is the only place her products are now sold as Covid-19 has halted in-person events. Support from friends and family continued – her mom purchased the first item from her online store.
Products are made from fair trade, cruelty-free, organic material. Body butters such as shea butter, mango butter, and vitamin E oil are carefully chosen to ensure they will be most beneficial for the skin.
“Every ingredient does something different for the skin,” Binta explained, “but it is also important to understand how to mix and blend.” Oils each have a different rate of absorption and some can even cause the product created to behave unfavorably – such as harden or settle out. “This is where my background in chemistry comes in. There are many chemical principles involved in developing and manufacturing personal care products. One must understand formulation, chemical safety and shelf-life just to name a few. In many ways, I get to merge a hobby with my true profession.”
BeYouTiful Exfoliates start-up line of products were sugar and coffee scrubs. These were so well received that customers requested other products so lotions, body butters, various scrubs (including lip scrubs), moisturizers, soap bars (including loofah soap bars), lip balms and others were added. “I do not always offer the same products year-round. A lot depends on what my suppliers can provide and what is in demand. I think it is a smart way to keep my business going.”
With the BeYouTiful line of products, customers, both male and female, can enjoy a true spa-like experience, in the comfort of their home.