While researching ways to a healthier lifestyle for herself and her family, Julienne Paskel-Heronimo started experimenting in her kitchen with different natural and organic ingredients to create a more natural and safe alternative to the more conventional makeup available. And so Arubalife Organics was born.
Julienne’s brand has grown in the meantime to a full line of sustainable and organic personal care items. She is famous for her sunscreen which is made of 5 simple ingredients and is not only safe for coral and marine life but for us humans too. With Aruba’s recent ban on sunscreen containing Oxybenzone, which is the toxic ingredient causing so much harm to the coral and marine life, Julienne’s version of a clean and healthy sunscreen comes highly recommended and most wanted. Speaking of the other products in Julienne’s arsenal of sustainable and organic personal care items are the deodorants that come in three different aromas, a black eyeliner made with activated charcoal, different shades of blushes as well as lip tints that come in a vegan or non-vegan color. Julienne classifies her products as non-vegan when ingredients like beeswax to bind and carmine for color are used. She makes sure to include a QR code on each of her products, which come beautifully and responsibly packaged in containers made of cardboard.